Monarch: when France joins the Bulgarian table
The origin of MONARCH butter goes back many years, where the collaboration between Briois, a butter-molding company from Northern France, and Murgash, an importing company based in Bulgaria—two companies separated by over 2,000 kilometers—gave birth to Monarch butter: a smooth butter, now highly appreciated by Bulgarian consumers for its creamy texture and delicate taste.
First launched in a 250g pack size, Monarch’s distinctive, very ‘Frenchy’ logo, proudly features a stylized representation of the Eiffel Tower. An iconic symbol for an equally unique name!
Now also available in mini-butter portions, it has won its spurs thanks to its subtle flavor. More than just an everyday product, Monarch butter has become part of popular culture and is rapidly winning Bulgarians’ confidence.
A healthy, additive-free, high-quality product.
Easily spreadable, ideal for cooking and perfect for making pastries, this tasting butter promises many more years of success, even decades, in this Balkan country. By combining tradition and authenticity with enthusiasm and knowledge of a foreign market, Monarch butter embodies the best of France and Bulgaria, to the delight of discerning consumers.
